Great Little Service for Startups and VC’s! February 13, 2009
Posted by Richard Shatto in Business Strategy.Tags: branding, Custom Logo, entrepreneurs, graphic design, Logo Tournament, Marketing Strategy, startups, VC, venture capitalist
1 comment so far
Get a custom logo for a fraction of the cost it would be from a traditional creative designer or marketing firm.
This service furnishes you you dozens of different graphic designs to look at and choose from among. It employs many talented designers competing for the top prize — you choosing their design.
This will be very helpful for entrepreneurs, startups, small marketers, and even VC’s who are looking to advise their valuable startups on how to save money and speed the process.
Big marketing and graphic design firms will probably not be so ecstatic. But, unfortunately (or fortunately, depending on which side of the coin you are on), it is the way of the ‘cloud’. Its a new game out there, and we need only look back a few years to the recording industry, MP3, iTunes and their ilk, to see the future and, hopefully, begin our adaptive strategies.
And, think of this… for a pre-launch business plan or presentation, having a professional custom logo so quickly and economically is a great opportunity.
One caveat, this is only a logo. There is no design layout for an ID package, bus cards, letterhead, envelope, labels and the likes. You’ll need to go to a graphic design firm, or buy the extra service from LogoTournament for that.
And, you certainly are not getting a Branding Strategy, which, in the long run is going to be critical to your new enterprise. A reputatable marketer or branding firm (like Corebrand) would be best to provide you with that.
If you have a smaller budget and would like some advice you can also contact me – info below.
Opportunity is good, isn’t it great there’s so much of it!
Richard Shatto
Wordstorm Communications
Facilitators for Innovative Business Growth
C | 604-807-6334 | wordstorms@gmail.com
LinkedIn | www.linkedin.com/in/rickshatto
Blog | http://rshatto.wordpress.com
Twitter | http://twitter.com/RickShatto
Skype | iamubiquitous
CoreBrand and Google: Core Thinking & Communications February 5, 2009
Posted by Richard Shatto in Business Strategy.Tags: brand logo, branding, business analysis, common sense business, Corebrand, corporate branding, Google, James R. Gregory, Wordstorm Communications
2 comments
I’m still impressed.
There are a few companies that I have been following my entire marketing career. One is CoreBrand… arguably the most successful branding company in, well, I don’t know this for certain, but probably the world. I was originally attracted by their own brilliant corporate brand, and I was determined to make my first branding project somewhat a look-alike. As you can imagine, it just wasn’t the same.
And, they still impress me, read the link below and you’ll get a sense of the breadth of their business mandate. Though a branding company… don’t just think logos. This is “core” branding… the strategic center of the company. The very thoughts that will seriously affect a company’s operations and viability.
Lesson Learned
But sometimes I question myself, why didn’t I just call CoreBrand? Well, I know why, I was too shy. They had huge mulitinational clients and we, were a micro-company, micro-niched into a macro industry. I was sure CoreBrand would be way out of our price category. However, I still wonder what would have happened had I called up and said, “Hi CoreBrand, I have a small branding project. Can you help us become a powerhouse brand?” Well, I’m not so shy today… so, CoreBrand, be expecting a call from me or Wordstorm Communications in the near future.
Click here to link to an article by CoreBrand CEO James R. Gregory. He speaks to the “core” of such brand phenomenon as Google itself. It’s short and succintly to the point, and you’ll get a sense of what it means to think strategically; typical (for CoreBrand) of a clear common-sense understanding, thoughtful business analysis and some potential outcomes.
I hope you enjoy.
