CoreBrand and Google: Core Thinking & Communications February 5, 2009Posted by Richard Shatto in Business Strategy.
Tags: brand logo, branding, business analysis, common sense business, Corebrand, corporate branding, Google, James R. Gregory, Wordstorm Communications
I’m still impressed.
There are a few companies that I have been following my entire marketing career. One is CoreBrand… arguably the most successful branding company in, well, I don’t know this for certain, but probably the world. I was originally attracted by their own brilliant corporate brand, and I was determined to make my first branding project somewhat a look-alike. As you can imagine, it just wasn’t the same.
And, they still impress me, read the link below and you’ll get a sense of the breadth of their business mandate. Though a branding company… don’t just think logos. This is “core” branding… the strategic center of the company. The very thoughts that will seriously affect a company’s operations and viability.
But sometimes I question myself, why didn’t I just call CoreBrand? Well, I know why, I was too shy. They had huge mulitinational clients and we, were a micro-company, micro-niched into a macro industry. I was sure CoreBrand would be way out of our price category. However, I still wonder what would have happened had I called up and said, “Hi CoreBrand, I have a small branding project. Can you help us become a powerhouse brand?” Well, I’m not so shy today… so, CoreBrand, be expecting a call from me or Wordstorm Communications in the near future.
Click here to link to an article by CoreBrand CEO James R. Gregory. He speaks to the “core” of such brand phenomenon as Google itself. It’s short and succintly to the point, and you’ll get a sense of what it means to think strategically; typical (for CoreBrand) of a clear common-sense understanding, thoughtful business analysis and some potential outcomes.
I hope you enjoy.