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HubSpot’s Brian Halligan on Blog Analytics February 11, 2009

Posted by Richard Shatto in Blogs.
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WordPress and BlogSpot Fall Short .

Today, I was having an exchange with Dennis Schiraldi, a Linkedin connection and he sent me a link to HubSpot. Now, being a marketer, you’d  suppose that not knowing about this HubSpot, I must have been completely comatose for a while. But, there you go… it was indeed new to me. Not any more. After pouring over the site, for  what must have been 90 minutes or more (I lose track of time when I’m having fun), I came across this blog. 

Brian Halligan, CEO and Founder of HubSpot recently wrote the blog named How Blogs Fall Short. It’s about shortcomings of the major blog engines like WordPress, the one I use, for business users. 

 He expresses 3 issues:

  1. Blog engine analytics only give you the “attraction side” of the prospect to customer (revenue) equation, not the conversion side.  
  2. Blog engines make it difficult to properly brand the blog for the business. It also frustrates the corporate website metrics by the blog’s naming conventions. 
  3. Blog engines do not provide the conversion tools to properly qualify the newly attracted prospects. 

Brian may be correct in his analysis.

He asked for a comment on the blog, and as I’m a new blogger, still feeling my way around, poking at the various tools and widgets available for WordPress, I’m not sure I can adequately comment, except to say it does seem these various widgets/tools do provide, or are trying to provide the analytics it question.

Brian, perhaps if you have a solution(s), you’d like to share them. I’m sure there are many of us willing to listen.

Richard Shatto
Wordstorm Communications
Facilitators for Innovative Business Growth 
C | 604-807-6334 | wordstorms@gmail.com 
LinkedIn | http://www.linkedin.com/in/rickshatto
Blog | https://rshatto.wordpress.com  
Twitter | http://twitter.com/RickShatto
Skype | iamubiquitous

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Comments»

1. Katie Farrar - February 12, 2009

Hey Richard! Glad you found Brian Halligan’s article and the HubSpot website interesting and helpful. If you’re new to blogging you should check out this HubSpot archived webinar on “Blogging for Business.” http://www.hubspot.com/archive/blog-webinar

If you’re interested in talking more you can get my contact information from Dennis. I’m working with him directly to get his company started with HubSpot.

-Katie

2. Mike Volpe - HubSpot - February 12, 2009

So…. one solution is to use the HubSpot’s business blogging software (http://www.hubspot.com/products/business-blog/) because we built it from the start with business blogging in mind (we use it for our own blog). It has analytics built in to help you track the SEO performance of each article and track the blog performance overall.

3. Brian Halligan - February 13, 2009

Glad you found us, Richard! Welcome to the HubSpot-o-sphere!

Brian Halligan.

Richard Shatto - February 13, 2009

Thanks Brian,

I am too… already referring people by blog and personally. Will need to talk to someone soon about how to talk to clients about it. I assume Katie Farrar would b e that person. Or, is she the one I direct my clients too?

Richard

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Thanks
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