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Guy Kawasaki: TOP 5 POINTS A VC WANTS TO HEAR March 30, 2009

Posted by Richard Shatto in Business Strategy.
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This is 3-part video speech by Guy Kawasaki, co-founder of venture capital firm Garage Technology Ventures gives more value in 20-minutes than most do in 2 hours. Guy tells exactly what VC’s want to hear and what you need to do to get the message across. A practical, funny look at pitching for early stage capital from a real venture capitalist.




Richard Shatto
Wordstorm Communications
Facilitating Innovative Business Growth 
LinkedIn | http://www.linkedin.com/in/rickshatto
Blog | https://rshatto.wordpress.com  
Twitter | http://twitter.com/RickShatto
Skype | iamubiquitous


Social media marketing tactics are free (like a puppy) March 18, 2009

Posted by Richard Shatto in Marketing Strategy.

Social media marketing tactics are free (like a puppy)

Fast Internet Access from my Electrical Outlets… Yes! March 9, 2009

Posted by Richard Shatto in Uncategorized.
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Last night I was thinking about the speed of my home network (too slow) wondering about a solution and I find broadband connectivity through my home “electrical circuits”.

No new wiring is needed! HomePlug certified products use your home’s power lines – which are already installed – as a path to send high-speed digital data!

You mean, just use the same power outlet I plug my computer into and it will connect all my computers throughout the house… oh ya! 

And, fast…. around 200 mbps fast!  That’s HDTV and full-blown hi-fidelity audio fast. 

The HomePlug Experience

Imagine: Entering your house, you unpack and plug in your newly purchased flat-panel TV. Simply and quickly – the TV automatically connects to the cable box, the DVD player, the Digital Video Recorder, the Home Theatre system, and also to the Internet.

The member companies of the HomePlug Powerline Alliance are making sure that happen today.

By developing industry-standard specifications for powerline communications technologies, the HomePlug Alliance is focused on building the market for all applications of the technology.

From in-the-home applications – such as sharing High-Definition television programming — to to-the-home applications – such as enabling utility companies to deliver high-speed Internet access to rural areas, powerline communications allows you to plug in, and simply connect!

Lots of affordable HomePlug certified products are available today throughout the world! You can use them to create a fast and secure home network that is available at every power outlet in your home.

Products based on the HomePlug 1.0 and HomePlug AV specifications can bridge an existing networking technology (such as a wireless or Ethernet network) and your home’s power lines.

via Products and Technology – HomePlug Powerline Alliance.

Check out The Benefits of Having a Small Twitter Following (For Now?) March 8, 2009

Posted by Richard Shatto in Social Media.
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Hi Readers,

I want you to take a look at: The Benefits of Having a Small Twitter Following (For Now?) 

A perspective from Zappos.com CEO Tony Hsieh from Lori Deschene blogger at SeeingGood.com. Enjoy.

The Fan Economy: Becoming Fan Focused March 5, 2009

Posted by Richard Shatto in Business Strategy, Social Media.
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Thanks to @joepulizzi for sharing on his blog site this slide show from Bud Caddell

Bud  Caddell is a proponent of Fan Based Marketing Strategy. Just watch the slide show and you’ll know what he means.  

Joe Pulizzi is a thought leader for the creation, sourcing and distribution of custom content and content management strategy. He’s also the  founder of www.Junta42.com a custom content website that helps put organizations and authors together.

Twittering got me zero results! March 4, 2009

Posted by Richard Shatto in Social Media, Web Strategy.
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A LITTLE PREAMBLE: I have been using Linkedin for a while now and have had some GREAT results; connecting with many intersting professionals. I’ve also been experimenting with Twitter, unfortunately with some less impressive results. Recently, I posted a discussion question on Linkedin asking, Is Twitter Redundant for Those Already Using Linkedin? After many great comments, here is my most recent exchange with Matt Boudin Jr, a Social Media Marketing Consultant at Awareness Inc. It was posted on the Social Media Maverns Group on Linkedin.

BTW, if you are a business person and are not using Linkedin, I encourage you to do so. It is a valuable communcations tool and resource. 

First, Matt’s excellent response to my Linked in discussion question. 

Hi Richard,

If you are looking for a quick response to your question Twitter is definitely the way to go… 

There is a lot of research that shows a tweet only is read for 5 minutes after it is posted, after that it is lost in a sea of updates and posts.

If you are following more than 20 or 30 people you will be consumed with trying to follow all of the tweets…

and if you aren’t using tweetdeck or some other way to track updates you have to be sitting online or else you will probably miss a lot of tweets and will never have time to read them.

If it is an important question post it on Linkedin…

it might take longer for a response but you can see that even days after you posted the question people are still responding, if you tweeted about this a few days ago it would have already been lost and forgotten. Just my two cents anyways.

Matt’s Linkedin Comment

Hi Matt, thank you for your salient comments. They make sense and mesh with my own personal experience.

Indeed, I have Tweetdeck and even with it and with my 100 or so followers I get lost. Although, admittedly I haven’t yet taken much time to learn how to use it. And, at this point I wonder just how many people are using Tweetdeck type programs?

As for Twitter generating getting immediate action? I’ll say “maybe”… for some.

Twitter Experiment

Last week, on a whim, I did a little Twitter experiment; an attempt to drive some traffic to a small online Charity Auction supporting Australian Fire Victims. It was a friend’s daughter’s (15) little blog project… really quite cute and inventive. (You can read more about it on my blog) I was measuring traffic to my blog and her sites (SparkyBarky blog, Lizzy’s YouTube and eBay Australian Fire Victim Charity Painting Auction) to see what immediate and monetize-able results my Tweet campaign would produce.

one way to get better Tweet results was to be straightforward and ask a Tweeter with a big following for help.

My Twitter and SMM experiment was based on a blog I read from Guy Kawasaki, one of Twitter’s phenoms, where he suggested that one way to get more Twitter results was to ask other Twitterer’s with a high follow count to help you. So I decided,  I’d put it to the test. I’d tweet the information about the Charity in a variety of ways.

  1. First, I  Tweeted my followers a few times about the Charity, its’ information and story links… NOTHING, but not unexpected with only 100 followers. 
  2. Next, I direct D @tweeted some Tweetdom mid-rollers (10,000 – 20,000 followers) to see of they would retweet RT for me… NOTHING. 
  3. Finally, I emailed some Big Tweeters (50,000 – 100,000) and asked them specifically to RT my Tweet and then direct D @tweeted those BT’ers… AGAIN NOTHING. 

So, what Happened?

No RT’s, and no new traffic to her eBay auction or Blog sites. I’m not sure what to make of this result.

I thought this was the very magic of Twitter

I know it was small test, but it was thought out and, though I wasn’t expecting much, I was dismayed that it got virtually zero (0).  What happened? Did my tweets get lost in all the noise? I thought this was the very magic of Twitter… virtually instant results.

I suspect that unless you have built up a large following, it’s going to be pretty hard to get noticed in this Twittering ocean.

I think what I learned is that unless there is a specific Twitter strategy in place, Twitter can be a simply a noisy, heady (for some) and distracting place. As with all business practices, there needs to be a monetization model and I think, presently at least, there are a lot of people scrambling to figure out what that is… and none more so than the growing list of Twitter VC’s.

Now, Linkedin, on the other hand, is producing many information, links, connections and relationships… your comment is a prime example.

Unless Twitter and those IT geniuses can find a better way of managing the shear tsunami of tweets and chirps, I suspect Twitter just may live up to its name.