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YEO – Why Twitter Follower Counts Mean Nothing April 22, 2009

Posted by Richard Shatto in Twitter.
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Jeff Turner of the Social Media Marketing Institute is one of the most salient voices on the topic of Twitter. If you dislike unfettered following and followers, then read this blog from Jeff (@smmi) to understand some of what is going on with the Twitter craziness.

In this post, Jeff does an experiment to recreate a full blown “automated Twitter Follow” campaign similar to what hoards of “network and affiliate marketers” constantly espouse, with amazing results.

Jeff lays it all out exactly how he did it, what tools he used and the results. Comments to his experiment were also interesting.

Worth a read, if you’ve got questions about Twitter.

YEO – Why Twitter Follower Counts Mean Nothing – Social Media Marketing Institute Blog – Social Media Marketing Institute.

5 Reasons Social Media is your Businesses Most Important Issue Today April 14, 2009

Posted by Richard Shatto in Marketing Strategy.
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A talk I gave in British Columbia to a group of business people interested in how and and why Social Media is affecting them and what they should be doing about it. The talk was a general discussion of the web and online history that brought us to where social media is today, but the questions during and after were primarily about the how-to’s.

Click here to see the presentation: 5 Reasons Social Media is your Businesses Most Important Issue Today

For those of you who were at the discussion, I’ll be doing future presentations and workshops on how to begin setting yourself and your business up for social media. Also, how it needs to fit in with the rest of your marketing ideas, strategies, budgets and practices.

If you’d like to discuss having this or similar presentation to your group, please leave a comment or contact me at: wordstorms[at]gmail[dot]com.

Trent Reznor, Nine Inch Nails, digg — Trent Reznor — Digg Dialogg — Revision3 April 9, 2009

Posted by Richard Shatto in Business Strategy, Marketing Strategy, Social Media.
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Digg founder Kevin Rose sat down with Trent Reznor of Nine Inch Nails (NIN) and poses the most popular questions as submitted and voted upon by you!

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Hazel to the Rescue April 8, 2009

Posted by Richard Shatto in Humorous, Video.
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Mayors around the country, meet Hazel McCallion, Mayor of the City of Mississauga, Canada. She has a 92% popularity rating, a debt-free city and 700 thousand dollars in the treasury… oh and did I mention she is 88. Mr. Obama and Mr. Harper… call in Hazel!

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Get new customers by invading ‘social media’ April 5, 2009

Posted by Richard Shatto in Business Strategy, Social Media.
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Looking for new customers?

They’re probably online flitting from one social networking site to another.

Industry watchers say that 214 million Americans use the Internet and 87 percent visit some of the countless social networking sites such as Facebook, YouTube, Flickr, MySpace, Slideshare, LinkedIn, Tumbl and Twitter.

Maybe it’s time that your company goes where the people are and convert some of them into customers.

Read more: Get new customers by invading ‘social media’ | Richmond Times-Dispatch.

The Machine is Us/ing Us (Final Version) April 5, 2009

Posted by Richard Shatto in Web Technology.
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“Web 2.0” in just under 5 minutes.http://mediatedcultures.netThis is a slightly revised and cleaned up version of the video that was featured on YouTube in February 2007.I considered releasing…

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2009 Internet Fools' Day April 1, 2009

Posted by Richard Shatto in Marketing Strategy.
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WestJet, a Canadian airline, wrote a newspaper article a few years back saying they had lower flight prices because their research had determined that if they got their passengers to hold their arms up and straight out during flight, the airplane would get better fuel mileage. It got a lot of people writing letters to the editor thanking them.