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Money Talks: Profits Before Patient Safety June 28, 2009

Posted by Richard Shatto in Marketing Strategy.
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Thanks Kathleen Slattery-Moschkau, Producer of the movie Money Talks for connecting to me on Twitter. It led me to this, her powerful documentary about the pharmaceutical industry.

As someone with a family member in the medical field, this dark and sometimes shocking message comes as no surprise and your film is an important confirmation of that.

Kathleen, thank you for creating such a well produced film and keep up the great work with your radio show.  

To connect with Kathleen go to @KathleenShow on Twitter or to her website www.thekathleenshow.com

LEARN MORE ABOUT THE MOVIE: Click through to Kathleen’s moneytalksthemovie.com website.

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Mystery car could sweep the efficient-vehicle market | VentureBeat June 20, 2009

Posted by Richard Shatto in Business Strategy, Innovative Strategies, Marketing Strategy.
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Some interesting “mystery auto” PR hype is beginning to seep to the surface, and with a fascinating but somewhat unlikely mix of characters.

The auto industry, while in turmoil, is hardly dead.

To view the entire article click here: http://tinyurl.com/ltqeuz

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SiteGround Automates Google Apps Configuration… YES! June 17, 2009

Posted by Richard Shatto in Web Technology.
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Google Apps are great, but the domain configuration process can be a pain, especially for those, like me, who are website development challenged.

SiteGround.com is a fabulous domain hosting company with a myriad of helpful website development tools including one that automates setting up Google Apps.

Thanks to @glenhilton, http://imagexmedia.com/blog/2009/2/new-drupal-social-network and http://drupalsn.com, for the Twitter flight-path to this information.

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Nick Vujicic :: Attitude is Altitude :: No Arms, No Legs, No Worries June 16, 2009

Posted by Richard Shatto in Uncategorized, Video.
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Nick Vujicic was born with no arms and no legs yet is inspiring millions worldwide to “Never lose HOPE! Life can be good no matter what.”

I hope seeing Nick will inspire you as it has me.

To see more about Nick click here: http://tinyurl.com/n2md77

~RS

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How to Prepare for Facebook ‘Usernames’ | 10e20 Blog June 12, 2009

Posted by Richard Shatto in Social Media, Web Technology.
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Click through this to learn how to “Prepare” for setting your Facebook name. This is new and you only have a few hours to do this, so if you want a simply Facebook username this will be your only chance.

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A Challenge to GM and Chrysler for our Advertising Age June 11, 2009

Posted by Richard Shatto in Innovative Strategies, Marketing Strategy.
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This morning I came across a website that caught my attention big time. I’ve pondered the viability of a contingency model for creative and marketing firms for some time and now this young innovative firm, www.agencynil.com giving it a try.

The founder, Hank Leber, a 28 year old creative artist, decided since he couldn’t find a creative agency that would hire him, he’d create his own, but with a twist… HE’S NOT CHARGING FOR HIS SERVICES. Or, at least, he isn’t not charging a scheduled amount.

Instead, he’s going to let supply, demand, quality of work and the integrity of we human beings to set the price for his work. He has some formulas and stipulations set up to protect from up-front and production costs, but in terms of the firms creative labor, if someone decides not to pay, its FREE. Hank believes that won’t happen (too often), and there is more and more evidence in the marketplace that suggests he is right.

There is a new term for doing business by a bid process called “Crowdsourcing” that should be watched carefully for the next few months. Musicians, magazines, hotelsrestaurants and even shipping companies are giving the bid-for-service model a try.

I followed up on some of the on-line discussions and was not surprised to find the responses from the creative community, though mixed, are generally opposed to such a model. This should come as no surprise. Most marketers feel a little shudder go up and down their spines when they think of offering their services on contingency. But, there are examples within the professional communities (I use term generously) who have done very well on a contingency basis. Contingency law firms come to mind. I have a personal friend, a lawyer, lawyer who made many millions personally using the contingency model.

I put out this Challenge to BIG ADVERTISERS, like the automobile industry… GM, Chrysler come to mind. Ask your advertising agencies to compete with the likes of www.agencynil.com and may the best creative get the project. On a bid-for-service basis, you just may get more creative concepts to choose from among, and the quality of the work may even be a lot more a lot better than your current agency would like you to see.

Don’t expect your agency to jump at the idea.

Thank you to Kathleen @kathleenrake and Suzanne @srboaks, both at South Fraser Community Futures for the original discussion.

Richard Shatto
Wordstorm Communications
Facilitating Innovative Business Growth
34650 Baldwin Road | Abbotsford BC | V2S 7H9
C | 604-807-6334 | wordstorms(at)gmail(dot)com
LinkedIn | www.linkedin.com/in/rickshatto
Blog | https://rshatto.wordpress.com
Twitter | http://twitter.com/RickShatto
Skype | iamubiquitous

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Let’s Talk Poverty June 10, 2009

Posted by Richard Shatto in Uncategorized.
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A leading candidate in Slideshare’s Presentation Contest.

Six MUST HAVE WordPress Tools for SEO June 9, 2009

Posted by Richard Shatto in Blogs, Web Strategy, Web Technology.
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These are the six plug-ins Social Media Mastermind JohnHaydon.com uses on his site – and they have worked wonders! All in One SEO Pack – This plugin beefs up SEO modifications to your WordPress blog to achieve Search Engine Optimization. Google XML Sitemaps Generator – This plugin creates a Google sitemaps compliant XML-Sitemap to help search engine spiders to crawl your content. Broken Link Checker – Have you ever linked to a website that months later goes dead? This hurts your SEO. This plug-in notifies your immediately so that you can remove these dead ends. SEO Friendly Images – Automatically updates all your images with proper alt and title attributes – getting you more traffic from Google Image Search. SEO Slugs – Search engines ignore keywords such as "you" and "the". Removing these keywords will. This plugin will automatically remove these unused common keywords for you – improving your search engine ranking. No Self Pings – Interlinking helps users stay on your blog, but can decreases your. This plugin removes all pingbacks from own site. Thanks to John Hayden, of johnhaydon.com who has some of the most helpful and well articulated Social Media Information on the internet. WOOT!

Richard Shatto
Wordstorm Communications
Facilitating Innovative Business Growth
34650 Baldwin Road | Abbotsford BC | V2S 7H9
C | 604-807-6334 | wordstorms@gmail.com
LinkedIn | www.linkedin.com/in/rickshatto
Blog | https://rshatto.wordpress.com  
Twitter | http://twitter.com/RickShatto
Skype | iamubiquitous

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