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YEO – Why Twitter Follower Counts Mean Nothing April 22, 2009

Posted by Richard Shatto in Twitter.
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Jeff Turner of the Social Media Marketing Institute is one of the most salient voices on the topic of Twitter. If you dislike unfettered following and followers, then read this blog from Jeff (@smmi) to understand some of what is going on with the Twitter craziness.

In this post, Jeff does an experiment to recreate a full blown “automated Twitter Follow” campaign similar to what hoards of “network and affiliate marketers” constantly espouse, with amazing results.

Jeff lays it all out exactly how he did it, what tools he used and the results. Comments to his experiment were also interesting.

Worth a read, if you’ve got questions about Twitter.

YEO – Why Twitter Follower Counts Mean Nothing – Social Media Marketing Institute Blog – Social Media Marketing Institute.