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Marketing VP — Role and Responsibilities February 21, 2009

Posted by Richard Shatto in Business Strategy, Marketing Strategy.
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Revenue Journal®.

Kristin Zhivago is one of the America’s most important marketers. 

Kristin has worked with some of the world’s largest companies and most celebrated CEO’s. Guy Kawasaki said of Kristin’s insights, “You can suffer through years of marketing and selling experimentation, or you can read this book [Rivers of Revenue] and understand exactly what you have to do.”

In this, her latest blog, Kristin adeptly dissects The Role and Responsibilites of today’s Marketing VP  and, in a just a few succinct words, puts it all into perspective. 

If you are an Entrepreneur, Director, CEO or Marketing executive feeling more than just a little uneasy about your current marketing direction, click through and read.