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C-Level Social Media | SocialMedia404 May 13, 2009

Posted by Richard Shatto in Social Media.
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Just discovered John Sheridan and his SocialMedia404 site. It’s chock full of great articles and resources regarding social media. Go visit John’s site and I think you’ll agree John has great insight on the good, the bad and the ugly of social media.

Thanks John and I look forward to meeting you in person sometime soon.

To read more of what John has to say, read below or go to his website: http://www.socialmedia404.com/

The Five Fallacies of Social Media

1. It’s just greasy kid stuff.

Nope. Social media is pervasive. Over 84% of Canadians visit social networks today. It may not surprise you to know that 18-34 year olds spend more time on the internet than listening to the radio or watching TV.

But in March 2009, Neilsen Ratings reported there are now more people who belong to social networks (66.8%) than people who use email (65.1%). Fastest growing demographic? Women over 55.

2. It’s just marketing.

Social media now pervades every aspect of life, in the real world, on the web, on your phone. It will affect every part of your organization too. Remember buying your first office computer? Using a spreadsheet? Sending an e-mail? Can you imagine doing business without those tools today?

Social media gets a lot of press for its potential in public relations and marketing. That is just the tip of the iceberg.

3. No one I know uses social media.

That’s probably because you don’t use social media. But your customers and your competition probably are. Most companies are still looking for the right formula. But they are experimenting, adjusting, and succeeding. They are starting to learn, and a few are already gaining competitive advantage.

Successful CEO’s look ahead, and get there first.

4. Social media is free.

The tools are mostly free to use, true. But you already know, there’s no such thing as a free lunch. Even reading this article is costing money. Like anything worth doing, it takes time, effort and investment to do it right. Spend on planning, measurement and sustainment.

You don’t need to spend a lot to learn, since even small projects can provide large benefits.

5. It’s easy. Anyone can do it.

Sure, and anyone could do your job, too. Yeah, right. Pick a strategist who knows social mediaand business, to help you integrate the benefits and navigate the risks for your organization. Approach it like everything else you tackle: make clear targeted objectives, and measure results.

Ask tough questions. Demand great answers. Seek expert advice.


Your Five Tough Questions for Social Media Strategists


1. Do you have a process?

Your strategist should be able to explain clearly, and logically, how they will help you plan and implement social media for you. It should make sense, and speak to you in a language you can understand.

Our OASIS Best Practices, now licensed under Creative Commons, is an internationally recognized framework for Social Media.

2. Is this your specialty?

Sure, you can buy food at a drug store now. But we’re guessing that’s not where you do your weekly groceries shop. If your strategist provides a wide range of services, are they really good at all of them?

We are recognized herehere, and here as a dedicated Social Media agency. We do one thing, and we do it best.

3. Do you follow your own advice?

Do a little digging on your own for this one. We’ve run into web marketers with no web site, search engine experts you can’t find with Google, and social media guru’s who have no presence in any social space. They don’t practice what they preach, they preach what they read. Ask them about how they use social media themselves, and what the results have been. Ask for numbers.

Catch a glimpse of ours here.

4. Have you done this before?

Ask for case studies and examples of social media work related and/or similar to what you are trying to do. Ask your strategist to walk you through the process they used, and what the results were. Look for experience that pre-dates the current social media frenzy.

Our experience in online, interactive social architecture dates back to the early 1990’s.

5. Do you do anything besides marketing? PR? Technology?

Marketing is only one function of your organization, and only one aspect of your business that you have an eye on. Your strategist needs knowledge and experience in business planning, financial, human resources, customer service, product management, technology, and all the other moving parts of business that you understand. Without that awareness, the social media strategist can never be “on the same page” as you.

Posted via web from Heart Health on Posterous


Twitter is Turning into a Junkyard May 12, 2009

Posted by Richard Shatto in Social Media, Twitter.
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An Important Message to Twitter

My trouble with TWITTER is that it’s becoming abundantly clear as a social media plaform, Twitter is becoming less a place to have conversations and more a junkyard of “endless offers to richness”.

The past couple of weeks, roughly 75% of my of my new Twitter followers are these kind folks who want to teach me how to make millions. Guys, it’s getting ridiculous. 

Twitter guys, you’re oxidizing fast. It’s getting way too cluttered. Unless your developers can come up with a way to cut down on this endless stream of “experts”, I predict Twitter is going to lose its luster just about as quick as it gained it. 

You need to create some rules of engagement, or create a filter to reduce some of the noise. It’s becoming a real nuisance and getting less and less worth my time to engage using Twitter.

Stop Following Me! May 12, 2009

Posted by Richard Shatto in Social Media, Twitter.
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Hey you hordes of  “Expert Affiliate Marketers” and “Get-Rich-My-Way Gurus”…


Do you really expect me to believe that not only have you reached untold riches yourself, but that you also “know” the secret way to unlock multiple millions for me? Really!

Is your copycat-marketing really so good, that thousands of you can be doing exactly the same thing and making millions?

And, “What’s up with you people? Everyone of you looks and sounds exactly the same!” 

The same center alignment.

The same big colourful headlines.

The same short paragraphs and “breathless” language.

I mean, if you are such great marketers, why don’t you know one of the first tenets of marketing and differentiate yourself?  

So please, please affiliate gurus, stop following me. 


Get new customers by invading ‘social media’ April 5, 2009

Posted by Richard Shatto in Business Strategy, Social Media.
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Looking for new customers?

They’re probably online flitting from one social networking site to another.

Industry watchers say that 214 million Americans use the Internet and 87 percent visit some of the countless social networking sites such as Facebook, YouTube, Flickr, MySpace, Slideshare, LinkedIn, Tumbl and Twitter.

Maybe it’s time that your company goes where the people are and convert some of them into customers.

Read more: Get new customers by invading ‘social media’ | Richmond Times-Dispatch.

Dog paints picture to help Austrialian friends February 22, 2009

Posted by Richard Shatto in Blogs, Social Media.
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Sparky in his studio

Sparky in his studio

This is Sparky Barky, an artist, a writer and an actor.

Last week Sparky was struck with an idea to offer up one of his original paintings for a charity auction on eBay… with the proceeds going to four-legged victims of Australia’s fires.

Sparky’s Blog 
Sparky’s YouTube Channel 
Sparky’s eBay Painting

The painting, an acrylic on paper, was done in his studio in British Columbia Canada. Sparky is genuinely excited about the potential to do his part in raising some support help his fellow four-legged friends and their humans, who have suffered enormous loses.

A writer in the social media sphere, Sparky has been pawing a dog blog on BlogSpot (he immediately took to that name) for two or three years. He is also a budding YouTube star, with a channel following that grows daily. 

Sparky thanks everyone for their interest in his cause and hopes that you`ll cliek through to his eBay page to place a bid for his painting. The winner will get a signed copy, and ALL proceeds will go to the charitable cause. 

If you`d like to know more about Sparky and his human, please click through to his blog for a quick read, or watch a video or two. 

And again, if you feeling a little philanthropic, he and his friends would be more than grateful. You`ll be getting an honest-to-goodness SparkyBarky original… a once in a lifetime experience. 

Sparky would also like you to forward this to anyone (young or old, canine, human – even feline) who might have an interest.

Again those links are:

I`ve agreed to help Sparky out a bit. I`ll be  monitoring the hits and links for the next few days and I’m also going to send out a few  Twitters. I hope you`ll share this as well.