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Six MUST HAVE WordPress Tools for SEO June 9, 2009

Posted by Richard Shatto in Blogs, Web Strategy, Web Technology.
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These are the six plug-ins Social Media Mastermind JohnHaydon.com uses on his site – and they have worked wonders! All in One SEO Pack – This plugin beefs up SEO modifications to your WordPress blog to achieve Search Engine Optimization. Google XML Sitemaps Generator – This plugin creates a Google sitemaps compliant XML-Sitemap to help search engine spiders to crawl your content. Broken Link Checker – Have you ever linked to a website that months later goes dead? This hurts your SEO. This plug-in notifies your immediately so that you can remove these dead ends. SEO Friendly Images – Automatically updates all your images with proper alt and title attributes – getting you more traffic from Google Image Search. SEO Slugs – Search engines ignore keywords such as "you" and "the". Removing these keywords will. This plugin will automatically remove these unused common keywords for you – improving your search engine ranking. No Self Pings – Interlinking helps users stay on your blog, but can decreases your. This plugin removes all pingbacks from own site. Thanks to John Hayden, of johnhaydon.com who has some of the most helpful and well articulated Social Media Information on the internet. WOOT!

Richard Shatto
Wordstorm Communications
Facilitating Innovative Business Growth
34650 Baldwin Road | Abbotsford BC | V2S 7H9
C | 604-807-6334 | wordstorms@gmail.com
LinkedIn | www.linkedin.com/in/rickshatto
Blog | https://rshatto.wordpress.com  
Twitter | http://twitter.com/RickShatto
Skype | iamubiquitous

Posted via email from richard’s wordstorm on posterous

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HubSpot’s Brian Halligan on Blog Analytics February 11, 2009

Posted by Richard Shatto in Blogs.
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WordPress and BlogSpot Fall Short .

Today, I was having an exchange with Dennis Schiraldi, a Linkedin connection and he sent me a link to HubSpot. Now, being a marketer, you’d  suppose that not knowing about this HubSpot, I must have been completely comatose for a while. But, there you go… it was indeed new to me. Not any more. After pouring over the site, for  what must have been 90 minutes or more (I lose track of time when I’m having fun), I came across this blog. 

Brian Halligan, CEO and Founder of HubSpot recently wrote the blog named How Blogs Fall Short. It’s about shortcomings of the major blog engines like WordPress, the one I use, for business users. 

 He expresses 3 issues:

  1. Blog engine analytics only give you the “attraction side” of the prospect to customer (revenue) equation, not the conversion side.  
  2. Blog engines make it difficult to properly brand the blog for the business. It also frustrates the corporate website metrics by the blog’s naming conventions. 
  3. Blog engines do not provide the conversion tools to properly qualify the newly attracted prospects. 

Brian may be correct in his analysis.

He asked for a comment on the blog, and as I’m a new blogger, still feeling my way around, poking at the various tools and widgets available for WordPress, I’m not sure I can adequately comment, except to say it does seem these various widgets/tools do provide, or are trying to provide the analytics it question.

Brian, perhaps if you have a solution(s), you’d like to share them. I’m sure there are many of us willing to listen.

Richard Shatto
Wordstorm Communications
Facilitators for Innovative Business Growth 
C | 604-807-6334 | wordstorms@gmail.com 
LinkedIn | http://www.linkedin.com/in/rickshatto
Blog | https://rshatto.wordpress.com  
Twitter | http://twitter.com/RickShatto
Skype | iamubiquitous