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Mystery car could sweep the efficient-vehicle market | VentureBeat June 20, 2009

Posted by Richard Shatto in Business Strategy, Innovative Strategies, Marketing Strategy.
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Some interesting “mystery auto” PR hype is beginning to seep to the surface, and with a fascinating but somewhat unlikely mix of characters.

The auto industry, while in turmoil, is hardly dead.

To view the entire article click here: http://tinyurl.com/ltqeuz

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A Challenge to GM and Chrysler for our Advertising Age June 11, 2009

Posted by Richard Shatto in Innovative Strategies, Marketing Strategy.
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This morning I came across a website that caught my attention big time. I’ve pondered the viability of a contingency model for creative and marketing firms for some time and now this young innovative firm, www.agencynil.com giving it a try.

The founder, Hank Leber, a 28 year old creative artist, decided since he couldn’t find a creative agency that would hire him, he’d create his own, but with a twist… HE’S NOT CHARGING FOR HIS SERVICES. Or, at least, he isn’t not charging a scheduled amount.

Instead, he’s going to let supply, demand, quality of work and the integrity of we human beings to set the price for his work. He has some formulas and stipulations set up to protect from up-front and production costs, but in terms of the firms creative labor, if someone decides not to pay, its FREE. Hank believes that won’t happen (too often), and there is more and more evidence in the marketplace that suggests he is right.

There is a new term for doing business by a bid process called “Crowdsourcing” that should be watched carefully for the next few months. Musicians, magazines, hotelsrestaurants and even shipping companies are giving the bid-for-service model a try.

I followed up on some of the on-line discussions and was not surprised to find the responses from the creative community, though mixed, are generally opposed to such a model. This should come as no surprise. Most marketers feel a little shudder go up and down their spines when they think of offering their services on contingency. But, there are examples within the professional communities (I use term generously) who have done very well on a contingency basis. Contingency law firms come to mind. I have a personal friend, a lawyer, lawyer who made many millions personally using the contingency model.

I put out this Challenge to BIG ADVERTISERS, like the automobile industry… GM, Chrysler come to mind. Ask your advertising agencies to compete with the likes of www.agencynil.com and may the best creative get the project. On a bid-for-service basis, you just may get more creative concepts to choose from among, and the quality of the work may even be a lot more a lot better than your current agency would like you to see.

Don’t expect your agency to jump at the idea.

Thank you to Kathleen @kathleenrake and Suzanne @srboaks, both at South Fraser Community Futures for the original discussion.

Richard Shatto
Wordstorm Communications
Facilitating Innovative Business Growth
34650 Baldwin Road | Abbotsford BC | V2S 7H9
C | 604-807-6334 | wordstorms(at)gmail(dot)com
LinkedIn | www.linkedin.com/in/rickshatto
Blog | https://rshatto.wordpress.com
Twitter | http://twitter.com/RickShatto
Skype | iamubiquitous

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Google’s Wave Consolidates Core Online Features in One Tool May 29, 2009

Posted by Richard Shatto in Business Strategy, Innovative Strategies, Web Strategy, Web Technology.
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Check out this website I found at cio.com

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Trent Reznor, Nine Inch Nails, digg — Trent Reznor — Digg Dialogg — Revision3 April 9, 2009

Posted by Richard Shatto in Business Strategy, Marketing Strategy, Social Media.
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Digg founder Kevin Rose sat down with Trent Reznor of Nine Inch Nails (NIN) and poses the most popular questions as submitted and voted upon by you!

Vodpod videos no longer available.

more about "Trent Reznor, Nine Inch Nails, digg —…", posted with vodpod

Get new customers by invading ‘social media’ April 5, 2009

Posted by Richard Shatto in Business Strategy, Social Media.
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Looking for new customers?

They’re probably online flitting from one social networking site to another.

Industry watchers say that 214 million Americans use the Internet and 87 percent visit some of the countless social networking sites such as Facebook, YouTube, Flickr, MySpace, Slideshare, LinkedIn, Tumbl and Twitter.

Maybe it’s time that your company goes where the people are and convert some of them into customers.

Read more: Get new customers by invading ‘social media’ | Richmond Times-Dispatch.

Guy Kawasaki: TOP 5 POINTS A VC WANTS TO HEAR March 30, 2009

Posted by Richard Shatto in Business Strategy.
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This is 3-part video speech by Guy Kawasaki, co-founder of venture capital firm Garage Technology Ventures gives more value in 20-minutes than most do in 2 hours. Guy tells exactly what VC’s want to hear and what you need to do to get the message across. A practical, funny look at pitching for early stage capital from a real venture capitalist.

PART ONE

PART TWO

PART THREE

Richard Shatto
Wordstorm Communications
Facilitating Innovative Business Growth 
wordstorms@gmail.com 
LinkedIn | http://www.linkedin.com/in/rickshatto
Blog | https://rshatto.wordpress.com  
Twitter | http://twitter.com/RickShatto
Skype | iamubiquitous

The Fan Economy: Becoming Fan Focused March 5, 2009

Posted by Richard Shatto in Business Strategy, Social Media.
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Thanks to @joepulizzi for sharing on his blog site this slide show from Bud Caddell

Bud  Caddell is a proponent of Fan Based Marketing Strategy. Just watch the slide show and you’ll know what he means.  

Joe Pulizzi is a thought leader for the creation, sourcing and distribution of custom content and content management strategy. He’s also the  founder of www.Junta42.com a custom content website that helps put organizations and authors together.

Marketing VP — Role and Responsibilities February 21, 2009

Posted by Richard Shatto in Business Strategy, Marketing Strategy.
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Revenue Journal®.

Kristin Zhivago is one of the America’s most important marketers. 

Kristin has worked with some of the world’s largest companies and most celebrated CEO’s. Guy Kawasaki said of Kristin’s insights, “You can suffer through years of marketing and selling experimentation, or you can read this book [Rivers of Revenue] and understand exactly what you have to do.”

In this, her latest blog, Kristin adeptly dissects The Role and Responsibilites of today’s Marketing VP  and, in a just a few succinct words, puts it all into perspective. 

If you are an Entrepreneur, Director, CEO or Marketing executive feeling more than just a little uneasy about your current marketing direction, click through and read.

 

Twitter… Who has time? Better Watch this. February 16, 2009

Posted by Richard Shatto in Business Strategy, Social Media.
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I thought it… maybe still do, but Perry Belcher’s little chalkboard lesson is making it harder to ignore. 

Go see Perry at http://www.winningatsocialmedia.com/  He’s got lots more. 

Thanks Perry.