YouTube – O’Pen Bic Sailing/Sledding West Coast Sailing February 4, 2009Posted by Richard Shatto in Marketing Strategy.
Tags: BIC Pens, Inspired Marketing
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Now, this is great marketing! While others are hunkering down, these folks are getting their message out, making it fun. It’s no wonder they are selling like hot cakes in a cold tent.
And, look at that BIC! Da ya think they are getting their money’s worth? Would that all products were as good to their sponsors.
And, low budget… Oh, we hates you.
Go guys, you inspire.