C-Level Social Media | SocialMedia404 May 13, 2009Posted by Richard Shatto in Social Media.
Tags: affiliate marketing, Facebook, Social Media, Twitter
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Just discovered John Sheridan and his SocialMedia404 site. It’s chock full of great articles and resources regarding social media. Go visit John’s site and I think you’ll agree John has great insight on the good, the bad and the ugly of social media.
Thanks John and I look forward to meeting you in person sometime soon.
The Five Fallacies of Social Media
1. It’s just greasy kid stuff.
Nope. Social media is pervasive. Over 84% of Canadians visit social networks today. It may not surprise you to know that 18-34 year olds spend more time on the internet than listening to the radio or watching TV.
But in March 2009, Neilsen Ratings reported there are now more people who belong to social networks (66.8%) than people who use email (65.1%). Fastest growing demographic? Women over 55.
2. It’s just marketing.
Social media now pervades every aspect of life, in the real world, on the web, on your phone. It will affect every part of your organization too. Remember buying your first office computer? Using a spreadsheet? Sending an e-mail? Can you imagine doing business without those tools today?
Social media gets a lot of press for its potential in public relations and marketing. That is just the tip of the iceberg.
3. No one I know uses social media.
That’s probably because you don’t use social media. But your customers and your competition probably are. Most companies are still looking for the right formula. But they are experimenting, adjusting, and succeeding. They are starting to learn, and a few are already gaining competitive advantage.
Successful CEO’s look ahead, and get there first.
4. Social media is free.
The tools are mostly free to use, true. But you already know, there’s no such thing as a free lunch. Even reading this article is costing money. Like anything worth doing, it takes time, effort and investment to do it right. Spend on planning, measurement and sustainment.
You don’t need to spend a lot to learn, since even small projects can provide large benefits.
5. It’s easy. Anyone can do it.
Sure, and anyone could do your job, too. Yeah, right. Pick a strategist who knows social mediaand business, to help you integrate the benefits and navigate the risks for your organization. Approach it like everything else you tackle: make clear targeted objectives, and measure results.
Ask tough questions. Demand great answers. Seek expert advice.
Your Five Tough Questions for Social Media Strategists
1. Do you have a process?
Your strategist should be able to explain clearly, and logically, how they will help you plan and implement social media for you. It should make sense, and speak to you in a language you can understand.
Our OASIS Best Practices, now licensed under Creative Commons, is an internationally recognized framework for Social Media.
2. Is this your specialty?
Sure, you can buy food at a drug store now. But we’re guessing that’s not where you do your weekly groceries shop. If your strategist provides a wide range of services, are they really good at all of them?
3. Do you follow your own advice?
Do a little digging on your own for this one. We’ve run into web marketers with no web site, search engine experts you can’t find with Google, and social media guru’s who have no presence in any social space. They don’t practice what they preach, they preach what they read. Ask them about how they use social media themselves, and what the results have been. Ask for numbers.
Catch a glimpse of ours here.
4. Have you done this before?
Ask for case studies and examples of social media work related and/or similar to what you are trying to do. Ask your strategist to walk you through the process they used, and what the results were. Look for experience that pre-dates the current social media frenzy.
Our experience in online, interactive social architecture dates back to the early 1990’s.
5. Do you do anything besides marketing? PR? Technology?
Marketing is only one function of your organization, and only one aspect of your business that you have an eye on. Your strategist needs knowledge and experience in business planning, financial, human resources, customer service, product management, technology, and all the other moving parts of business that you understand. Without that awareness, the social media strategist can never be “on the same page” as you.
Twitter is Turning into a Junkyard May 12, 2009Posted by Richard Shatto in Social Media, Twitter.
Tags: affiliate marketing, Followers, Social Media, Spam, Twitter
An Important Message to Twitter
My trouble with TWITTER is that it’s becoming abundantly clear as a social media plaform, Twitter is becoming less a place to have conversations and more a junkyard of “endless offers to richness”.
The past couple of weeks, roughly 75% of my of my new Twitter followers are these kind folks who want to teach me how to make millions. Guys, it’s getting ridiculous.
Twitter guys, you’re oxidizing fast. It’s getting way too cluttered. Unless your developers can come up with a way to cut down on this endless stream of “experts”, I predict Twitter is going to lose its luster just about as quick as it gained it.
You need to create some rules of engagement, or create a filter to reduce some of the noise. It’s becoming a real nuisance and getting less and less worth my time to engage using Twitter.
Stop Following Me! May 12, 2009Posted by Richard Shatto in Social Media, Twitter.
Tags: affiliate marketing, Following, Social Media, Twitter
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Hey you hordes of “Expert Affiliate Marketers” and “Get-Rich-My-Way Gurus”…
…STOP TWITTERING ME!
Do you really expect me to believe that not only have you reached untold riches yourself, but that you also “know” the secret way to unlock multiple millions for me? Really!
Is your copycat-marketing really so good, that thousands of you can be doing exactly the same thing and making millions?
And, “What’s up with you people? Everyone of you looks and sounds exactly the same!”
The same center alignment.
The same big colourful headlines.
The same short paragraphs and “breathless” language.
I mean, if you are such great marketers, why don’t you know one of the first tenets of marketing and differentiate yourself?
So please, please affiliate gurus, stop following me.
YEO – Why Twitter Follower Counts Mean Nothing April 22, 2009Posted by Richard Shatto in Twitter.
Tags: business analysis, common sense business, Twitter
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Jeff Turner of the Social Media Marketing Institute is one of the most salient voices on the topic of Twitter. If you dislike unfettered following and followers, then read this blog from Jeff (@smmi) to understand some of what is going on with the Twitter craziness.
In this post, Jeff does an experiment to recreate a full blown “automated Twitter Follow” campaign similar to what hoards of “network and affiliate marketers” constantly espouse, with amazing results.
Jeff lays it all out exactly how he did it, what tools he used and the results. Comments to his experiment were also interesting.
Worth a read, if you’ve got questions about Twitter.
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I want you to take a look at: The Benefits of Having a Small Twitter Following (For Now?)
Twitter… Who has time? Better Watch this. February 16, 2009Posted by Richard Shatto in Business Strategy, Social Media.
Tags: Perry Belcher, Twitter
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I thought it… maybe still do, but Perry Belcher’s little chalkboard lesson is making it harder to ignore.
Go see Perry at http://www.winningatsocialmedia.com/ He’s got lots more.